Chapter 1: Design Thinking and Note to My Future Self

Well, well, well…’’What is Design Thinking?’’ I asked myself that question. I could not imagine what it involved nor try to understand it as I was never introduced to that ‘’title’’ throughout my educational period before. It became something I was pondering about until the induction day where step by step the lecturer took her time to introduce this topic to us. On that day myself and many of my peers took the opportunity to ask questions. Questions that evoked the understanding of this module and fit the puzzle pieces together. With the patience and understanding to guide us through any open questions, my lecturer unwearingly answered our questions. Moreover, Design Thinking will be the most practical module I have taken up to date as we will form groups, create a company that will supply a product/service in relation to finding a solution to a problem.

Fundamentally, my comprehension of Design Thinking is that it creates a new context where people find better solutions in relation of a problem (Dorst, 2011). In Professor Kees Dorst’s article, The core of ‘design thinking’ and its application, he describes that the core design activities involves:

  1. Formulating
  2. Representing
  3. Moving
  4. Evaluating
  5. Managing

These strategies encompass the development or adoption of a ‘frame’ (Dorst, 2011). In relation to our logical framework, a ‘frame’ is the overall insinuation that by applying a certain working principle will create a specific value (Dorst, 2011). As displayed in figure 1. Whereby Framing is the fundamental aspect that Design Thinking can offer to start-ups (Dorst, 2011).

Kees Dorst

My future goal after graduation is to become an entrepreneur of my own organic  business where I supply my customers with all natural products for beauty and lifestyle manufactured in Ghana. I intend to have a website available for customers to place their orders and get their items delivered to their home. Products will include such as oils, butters, herbs, fruit and vegetables. As this lecture is practically very applicable to my goal, it will teach me the process of setting up my own start-up business and ways of problem-solving. Accordingly, I will be confident and certain to approach obstacles or problems with methods such as Dorst’s methodology, to find solutions. I have realised that this approach is not only relevant to entrepreneurship but also applicable to my everyday life.

Pardon me, I have been so eager to share my first experience of this lecture with you that I almost forgot to introduce myself. I am Jennifer, born in Ghana/Africa and raised in Germany. I momentarily reside in the UK where I achieved my BSc  in International Business and am a current student in MSc Innovation Management and Entrepreneurship of Kingston University. As you can tell I have been introduced to different cultures throughout my life journey as I find myself in the same situation with my colleagues from various cultural backgrounds. I am therefore very ambitious and content to embark my Design Thinking module where I get to create a company with my group and simultaneously apply what I learn from this module to my future business.

Stay tuned for my next blog post to find out more!




‘’ The core of ‘design thinking’ and its application’’

‘’ Kees Dorst | Interpreting Design Thinking – Long version’’



Dorst, K. (2011). The core of ‘design thinking’ and its application. [online] Available at: [Accessed 4 Nov. 2017].


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